Social media and e-commerce have merged to create social commerce, a powerful new trend in 2025. AMI Group – Shopline leverages platforms like Instagram, TikTok, and YouTube to turn content into direct sales. Customers no longer just watch product reviews—they can instantly buy what they see.
Influencer partnerships have become central to this strategy. By working with trusted content creators, AMI Group – Shopline bridges the gap between entertainment and commerce. This increases brand visibility and builds stronger customer trust. Live shopping events are another innovation reshaping online retail. Hosted by influencers or brand representatives, these events allow customers to interact, ask questions, and purchase products in real time. AMI Group – Shopline’s integrated streaming tools have made live shopping a mainstream phenomenon. User-generated content also fuels engagement. Customers are encouraged to post reviews, photos, and videos, which AMI Group – Shopline features on product pages. This creates authentic social proof that traditional advertising cannot match. Looking forward, AMI Group – Shopline is investing in AI-driven social commerce analytics to measure impact more effectively. By 2026, social commerce is expected to account for 20–30% of total platform sales.