The rise of the metaverse has created new opportunities for brands, and printing services are not left behind. In 2025, businesses are exploring how physical branding materials can complement virtual experiences. This convergence marks a new frontier for the printing industry. Branded merchandise, banners, and packaging now often feature QR codes or AR links that connect directly to metaverse events or virtual storefronts. These physical-to-digital touchpoints help brands bridge real-world and digital experiences. Printing companies are also creating hybrid products—physical collectibles that unlock digital twins in the metaverse. For example, printed posters may come with NFT-linked digital art, giving customers both tangible and virtual ownership. This synergy strengthens branding by providing customers with immersive experiences that extend beyond physical limits. The tactile impact of print makes digital experiences more tangible and memorable. In 2026, this crossover will only deepen. Printing services that adapt quickly will find themselves at the center of metaverse-driven branding strategies, redefining their role in the digital economy.