Search behavior is expanding beyond typed queries to include voice prompts, short videos, and image‑based discovery. Websites and social channels must structure content so answers travel across formats. Schema, transcripts, captions, and alt text become strategic assets. Visibility depends on clarity as much as creativity.Content teams design for questions first and formats second. FAQs grow into explainers, demo clips, and carousels that answer intent. Each format links back to a canonical source to consolidate authority. Consistency keeps fragments from competing against each other.Technical SEO meets media production in new ways. Video chapters, timed metadata, and descriptive filenames help platforms understand context. Image sitemaps and vector‑friendly assets improve recognition in visual search. Speed and responsiveness remain prerequisites for ranking.Voice surfaces reward concise, high‑confidence answers. Summaries lead with outcomes and follow with steps users can act upon. Structured data clarifies product availability, pricing, and location for local results. Conversational tone helps assistants interpret nuance.Measurement spans channels and content types. Track impressions from video carousels, image packs, and voice features alongside classic rankings. Identify which intents convert better in which formats. Use those insights to prioritize the next wave of content.